
Can Alexa Rank Be Manipulated?Īccording to Search Engine Journal, you can manipulate your website’s Alexa rank. This is probably because Google has a much wider coverage than Alexa, as not everyone will have the Alexa toolbar installed to track.īecause of this lower coverage, treat Alexa rank as an overview for comparison purposes and not an absolutely accurate overview of a website. Alexa vs Google Analytics (Image source: ) With some sites that receive much higher page views actually having a lower Alexa rank (GA: 153,177 & Alexa: 346,890 vs GA 3,852 & Alexa: 194,636). In fact, people have compared Alexa vs Google Analytics, coming to the conclusion that Alexa is not as accurate. Is Alexa Ranking Accurate?Īlthough Alexa rank can be a good way to compare one website’s performance against another’s, Alexa’s statistics are not necessarily the most accurate It has also been said that Alexa sources third-party data to give a broader view of internet users. The algorithm also looks for any potential biases and amends its rankings in order to compensate for the visitors who are not included in Alexa’s measurement panel. (Pssst, if you are curious, the number 1 site begins with G and rhymes with oogle.) Average pageviews: number of times a particular page or URL is viewed by Alexa users.įrom here, the site with the highest combination of unique visitors and page views is ranked Number 1.Unique daily visitors: the traffic/number of Alexa users visiting a site in a day.The parameters used for measuring a site’s individual ranking is based on two items: If the same user visits a website more than once on the same day, it is counted as a single visit. The Alexa ranking algorithm audits a site and calculates the frequency of visits. This data is gathered from internet users who use one of the browser extensions available for Google Chrome, Firefox, Internet Explorer etc. So we’ve briefly touched on this but let’s look at it in a bit more detail.Īccording to Alexa’s official website, the rank is calculated using a combination of estimated average daily unique visitors to the site and the estimated number of page views on the site over the past 3 months.ĭata for their ranking system is based on traffic provided by their “global data panel”. It will also send traffic data to a central server, recording your IP address and the URL you are visiting.

This will display the Alexa Rank of the visited website. If you want to contribute data to the rank, to get started you just need to download and install the Alexa toolbar: Alexa toolbar for Chrome This monitors a user browsing behavior which acts as a sample of all Internet users. Traffic and engagement are estimated from data provided by its toolbar. Alexa rank is calculated by combining a site’s estimated traffic as well as visitor engagement over the previous three months.
